This clause defines the choreography for informing business partners of a catalogue transfer. The entire process comprises of three to four steps – each of which uses the same choreography, however the content of the communicated messages varies slightly.
The three mandatory steps of this choreography are:
- An Exclusive Rights Owner Or Licensee who wishes to transfer a catalogue to a new rights owner or licensee, informs its Release Distributor partners. This communication is understood by the Release Distributors as a takedown notice;
- The Exclusive Rights Owner Or Licensee wishing to transfer the catalogue provides the catalogue in the form of an electronic feed to the new exclusive rights owner or licensee; and
- The new Exclusive Rights Owner Or Licensee informs its Release Distributor partners about the transfer. This feed shall include all new identifiers allocated by the new exclusive rights owner or licensee and may, where appropriate, contain new deals that will allow a Distribution Partner to keep the content “live” within its distribution system.
A further step is optional:
- The new Exclusive Rights Owner Or Licensee informs any third parties such as Music Licensing Companies or chart companies about the transfer. This feed shall include all new identifiers allocated by the new rights owner or licensee.
This process, which is ideally completed well in advance of the actual transfer date to give all involved parties sufficient time to act upon the received information, is depicted in Figure 1 below.
Figure 1: Overall Choreography of the Catalogue Transfer Choreography Standard
Security and non-repudiation issues are addressed as specified by DDEX-AMEP.