What is the aim of UGC Profile?
The aim of the UGC Profile is to enable licensees to report to rights controllers information regarding the level of usage and/or revenue generated from the usage of music where content may have been uploaded to a licensee's platform by any user which is not necessarily the owner or right controller of the content.
The UGC Profile can provide a very detailed level of information for the key stakeholders at:
- Release level (typically: the Videos);
- Resource level (typically: the Sound Recording embodying the Musical Work used in the Release); and
- Licensor-level (known ownership during the reporting period).
What business models does it encompass?
This format encompass two major commercial offers.
- Ad supported streaming; and
The summaries provided with this profile cater for both needs.
How is a report structured?
The profile is provided in two variants. The default variant is the Multi-Record Block Variant (MRBV) where usage and/or revenues are reported using the following way:
- A header that contains general information such as information about the sender and receiver. The header is common to all flat-file DSR formats.
- A summary for each sales/usage context and Licensor.
This new and powerful concept enables a licensee to report as many contexts he needs in a single report. For instance, a licensee that would like to report five commercial offers in Europe (31 territories) would need to report 5*31 contexts – leading to 155 summary records. In the main body of the sales/usage report in the report, each sales record will only need to point to a summary line instead of repeating the context information.
The type of the summary record (SU01) or (SU02) to be used depends on the use type.
- Blocks of detailed sales/usage information.
These blocks are the body of the report. Each block contains all information to process it:
A Sound recording element;
The Musical Work that is embedded within the Sound Recording;
The list of Videos (or Releases) that embed the Sound Recording;
The number of Usages (Streams or views) and the Revenue generated by the Sound Recording; and
The Ownership of the Musical Work embedded within the Sound Recording.
- A footer that contains information about the sales/usage report such as the number of records that are included. The header is common to all flat-file DSR formats.
DDEX has also defined a Single-Record Block Variant (SRBV) where usage and/or revenues are reported using the following way:
- A SRBV-specific header;
- A set of summary records;
- A set of records where each record contains Work, Resource, Release and usage information; and
- A SRBV-specific footer.
Additional Detail and Accuracy
In addition, the UGC Profile structure allows for new level of details and accuracy:
- Sub-Period ownership. Older DDEX Standard only allowed for a single ownership representation per Reporting Period. Partial days ownership were therefore ignored. The UGC profile allows for sub-period ownership, Revenue and Usage representation making the overall Reporting much more accurate.
- Multiple Rights type. With global coverage, some Music services need to adapt to very diverse Copyright legislation and practices, including the separate licensing of Performing and Mechanical Rights. With UGC profile, it is possible to represent ownership at the Right Type level and assign revenue accordingly.
- Blocks of information: these blocks are the body of the report. Each block contains all information pertaining to a single resource (a Sound Recording for example): UGC blocks contains the relevant information for each Resource.