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  1. A Deal with a start date of 2015-12-01 and an end date of 2015-12-31 for the US and UK would be available in both territories between 0:01 local time on 1st December until 23:59 local time on 31st December. Thus a consumer in London or Edinburgh would get access five hours before a consumer in Boston. Equally, (s)he would lose access five hours earlier.
  2. A Deal with a start date-time of 2015-12-01T09:30:00 and an end date-time of 2015-10-31T09:30:00 for the US and UK would be available in both territories between 9:30 local time on 1st December until 9:30 local time on 31st December. Thus a consumer in London or Edinburgh would get access five hours before a consumer in Boston. Equally, (s)he would lose access five hours earlier.
  3. A Deal with a start date-time of 2015-12-01T09:30:00-07:00 and an end date-time of 2015-10-31T09:30:00-07:00 for the US and UK would mean that consumers in both territories would get access to the Release at the very same point in time, regardless of their location. So the UK resident would get access at 16:30 and a New York resident at 711:30 in the morning.

Clearly approach number one is the simplest and is preferred if no specific time information is needed.

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