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  • Sending a NewReleaseMessage with a Deal ending yesterday (or earlier); or without any Deal or
  • Sending a PurgeReleaseMessage.

While the two messages were designed for different purposes (one to allow a DSP to make Releases available and to communicate changes in availability – and the other other to take down Releases that have been corrupted over time), both can be used to instruct a DSP to not make available a specific Release any longer.