In DDEX messages, message senders can use three allowed value sets to describe how Releases can be (or have been) exploited. They are:

The ReleaseType categorises the Release from the point of view of the Release Creator. For example, a Release Creator may create a Release for use as a ring-back tone on a mobile phone. This is distinct from the UseType which describes what a consumer is allowed to do with a Release. For example, a Release created as a “normal” digital album, might still be used as a ring tone.

The third dimension, the CommercialModel type describes how consumers pay for the Release, whether the transactions are based on subscriptions or whether the consumer pays directly for each Release received.

Once the document describing possible exploitation modes (based on ERN-2142) is read, there will be a link from this page to that document. This link will, formally, not be part of the standard...

 

Table 2 below lists common combinations of these values and the commercial contexts in which they are used.

 

Table 2 — Expressing Typical Exploitation Types

Name and Description of Exploitation TypeCommercialModelTypeUseTypeAdditional Rules

1. Generic Download Service

Consumers can download content via a computer network and keep the Releases with no limitation  

PayAsYouGoModel

PermanentDownload

This exploitation supports pre-orders.

2. Tethered Download Service

Consumers can download content via a computer network and keep the Releases as long as the consumer maintains the subscription to the download service.

SubscriptionModel

ConditionalDownload

This exploitation supports pre-orders. 

3. PayAsYouGo Conditional Download

One off payment allowing temporary access to content, which can be cached to a device. An example of this would be a video rental.

PayAsYouGoModelConditionalDownload

This exploitation supports pre-orders. 

4. Subscription Permanent Download

Subscription-based offering of downloads to a consumer. Content can be retained by the consumer after the subscription lapses.

SubscriptionModelPermanentDownload

This exploitation supports pre-orders. 

5. Generic Ad-Supported Streaming Service

Consumers subscribe to a service where they can stream content from a large repository of content.

The service receives revenue from the placement of advertising on the service which are viewed or heard by the consumer.

AdvertisementSupportedModel

Stream

This exploitation does not support pre-orders. 

This exploitation may only be used for Releases containing only one SoundRecording or Video.

For the avoidance of doubt, it is permitted to communicate a Release containing more than one SoundRecording and/or Video in the same NewReleaseMessage as a streaming Deal. The streaming Deal may, however, not apply to said Release.

6. Generic Subscription Streaming Service

Consumers subscribe to a service where they can stream content from a large repository of content. Payment is received via a subscription fee paid by the consumer.

SubscriptionModel

Stream

This exploitation does not support pre-orders.

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt, it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

7. Generic PayAsYouGo Streaming Service

Consumers stream content from a large repository of content. Payment is made by the consumer for each individual stream.

PayAsYouGoModel

Stream

This exploitation does not support pre-orders.

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt, it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

8. Interactive Subscription Streaming Service

Consumers subscribe to a service where they can interactively stream content from a large repository of content. Payment is received via a subscription fee paid by the consumer.

SubscriptionModel

OnDemandStream

This exploitation does not support pre-orders.

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt, it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

9. Non-Interactive Subscription Streaming Service / Subscriber Web Radio

Consumers can listen to a pre-programmed (often algorithmically generated) stream of music with no interactivity beyond start/pause/stop/skip. Payment is received via  subscription fee paid by the consumer.

SubscriptionModel

NonInteractiveStream

This exploitation does not support pre-orders.

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt, it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

10. Interactive Ad-Supported Streaming Service

Consumers subscribe to a service where they can interactively stream content from a large repository of content.  

The service receives revenue from the placement of advertising on the service which are viewed or heard by the consumer.

AdvertisementSupportedModel

OnDemandStream

This exploitation does not support pre-orders.

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt: it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

11. Non-Interactive Ad-Supported Streaming Service / Ad-supported Web Radio

Consumers can listen to a pre-programmed (often algorithmically generated) stream of music with no interactivity beyond start/pause/stop/skip.  

The service receives revenue from the placement of advertising on the service which are viewed or heard by the consumer.

AdvertisementSupportedModel

NonInteractiveStream

This exploitation does not support pre-orders. 

This exploitation may only be used for Releases containing only one SoundRecording or Video. For the avoidance of doubt, it is permitted to communicate a multi-track Release in the same NewReleaseMessage as a streaming Deal. However, such a streaming Deal may not reference a multi-Resource Release.

12. Kiosk Service

Consumers can access a physical Kiosk and download content from there. They can then keep the Releases.

PayAsYouGoModel

PermanentDownload

This exploitation does not support pre-orders.

13. Ringtones And Mobile Service

Consumers can access content as ringtones on their mobile phones. This also includes other "mobile Products" such as wallpaper Releases.

PayAsYouGoModel

Any combination of: UseAs...Tone for Releases that are provided by the Release Creator "raw" (i.e. not specifically created as a mobile Release) or any Stream or Download UseTypes for Releases that are created by the Release Creator specifically as a mobile product.

This exploitation does not support pre-orders.

14. Purchase As Physical Product

Consumers may purchase the Release in the form of a physical product. This includes "direct-to-consumer" services.

This exploitation is often combined with the physical Release structure defined in the relevant Release Profile.

PayAsYouGoModel

PurchaseAsPhysicalProduct

 

This exploitation supports pre-orders. 

The CarrierType shall be provided in this exploitation type.

15. Rights Claims On User Generated Content

Consumers may upload the content but the Release Creator or Rights Owner asserts a rights claim and the related RightsClaimPolicy and WebPolicy (if provided) must be applied by the DSP.

RightsClaimModel

Any combination of the UserMakeAvailable... use types

This exploitation does not support pre-orders.

A RightsClaimPolicy should be provided in this exploitation type.