NewReleaseMessage with no deal
In Release Deliveries from Label to DSP
While it is technically valid, all such NewReleaseMessages
must contain a Deal
composite. The only exception to this rule are NewReleaseMessages
that indicate a takedown.
Such feeds typically do not contain Deals
.
Old Advice (no longer valid)
Yes it is.
While in most circumstances such a message is non-sensical – after all it instructs the DSP to ingest a set of releases but to not make a single one available. However, there are scenarios where this does make sense, e.g. when the street date of a release is near but the precise details of the Deal have not yet been finalised. In such a scenario the DSP is given time to prepare the Release (e.g. by encoding the resources, creating pre-views, etc.) before the Deal
arrives.
As such a NewReleaseMessage
does utlise resources at the DSP, a label should only send such NewReleaseMessages
when it expects to follow up with Deal
s in the near future.