NewReleaseMessage with no deal
In Release Deliveries from Label to DSP
While it is technically valid, all such
NewReleaseMessages must contain a
Deal composite. The only exception to this rule are
NewReleaseMessages that indicate a takedown.
Such feeds typically do not contain
Old Advice (no longer valid)
Yes it is.
While in most circumstances such a message is non-sensical – after all it instructs the DSP to ingest a set of releases but to not make a single one available. However, there are scenarios where this does make sense, e.g. when the street date of a release is near but the precise details of the Deal have not yet been finalised. In such a scenario the DSP is given time to prepare the Release (e.g. by encoding the resources, creating pre-views, etc.) before the
As such a
NewReleaseMessage does utlise resources at the DSP, a label should only send such
NewReleaseMessages when it expects to follow up with
Deals in the near future.