UseType for Fingerprinting Services
UseType in the
NewReleaseMessage defines what a DSP may offer to its customers. However, some companies that receive
NewReleaseMessages are not consumer facing. One such example are fingerprinting services. It therefore makes no sense to communicate a normal
UseType to such companies.
However, to signal to these companies that they can use the Releases communicated for the purpose of aiding the identification of the content if found "in the wild", DDEX has added into the
UseType allowed-value set the value